What is the most watched tv program in China?
The most watched tv program in China is the Spring Festival Gala made by the CCTV (China Central Television) on the Chinese New Year‘s Eve.
Spring Festival Gala of 2012 wins the Guinness World Records by having 498 million viewers in 2012 celebrating the Year of Dragon- making it the most watched national variety entertainment show in the world. The program is broadcasted on the New Year’s Eve according to the Chinese Lunar Calender (usually in the late Jan or earlier Feb). Though watching the Spring Festival Gala Evening is not a traditional custom, with the popularization of television it has become a widely accepted custom to gather around with families to watch the CCTV and wait for the countdown of the New Year.
The Spring Festival Gala of 2013