Tencent signed LeBron James for endorsement of NBA2K Online

Tencent signing LeBron James endorsement NBA2K Online

June 9, 2013, China’s leading Internet service provider – Tencent Holdings Limited (“Tencent” SEHK: 00700) announced the formal signing with basketball superstar LeBron James who just won his fourth career MVP in NBA. LeBron James will become spokesperson for Tencent’s basketball games “NBA2K Online”. In addition, the two sides will carry out comprehensive cooperation over WeChat, microblogging, sports channel and other key platforms.

Source: Tencent Sports

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