Microsoft’s embarrassing sale in Tmall Double 11 Online Sale Festival

By | November 13, 2013

Today Microsoft Official Flagship Store released its sale results in the just ended Tmall Double 11 Online Sale Festival (11th November). The best selling is undoubtedly the RMB 299 (US$ 48.86) Windows 8 operating system with 2,071 copies of Windows 8 redemption code sold in this single day.

In term of hardware:

Lumia 1020 sales sold: 619 units

Lumia 925 sales sold: 810 units

Surface RT 64GB with keyboard sold: 1,181 units

Surface 2 sold: 58 units

Surface Pro 2 sold: 96 units

This is Microsoft’s first time participating similar promotion in China, the performance is really bad and embarrassing. And to most customers, besides the Windows 8, there wasn’t too much discount found on the Microsoft hardware products.

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