First Lady Peng Liyuan’s elegant appearance drives up the related stocks
Peng Liyuan’s dressing up in all Chinese brands
With Peng Liyuan’s appearance in Moscow, her dressing and every move has attracted major media attention. In addition to this, the first lady’s firmed support to the China local luxury brands also helped to create a fashion craze of the relevant brands. In the stock market on 25th March, related stocks kept going up with large Young Creation reaching the daily increase limit, up 4.56% and Caesar rose 3.60%, and 3.34% for the Lancy.
Some analysts believe that the “first lady” has generated strong market demonstration effect, and it is expected that it will lead to enhance preference of local brands in clothing. In addition, in capital markets there is even a newly created term known as “First Lady Stocks”.