In Chinese society, people are addressed by their social status, gender, surname as well as closeness relating to the speaker.
For example, if the Chinese name is like: Xie LiLi (female). Since the surname is put ahead of the given name, we can address her as: Zhang Xiao Jie (Miss) or Zhang Taitai (Mrs) if married.
In another example, if one is the boss of a company. He or she usually will be addressed as xx (sur name) zong (means the person in charge).