The designer brand “EXCEPTION de MIXMIND” belongs to Guangzhou Exception Garments Co., Ltd which was founded in 1996. “Exception” is a simple yet unique brand name and its reversed written English name “EXCEPTION” has attracted people’s curiosity at the first glance. “EXCEPTION” does not follow the trend of fashion, she is always free from the limitations caused by the trend of public, but at the same time it constantly creates new trend of fashion; “EXCEPTION” as one of the most successful Chinese designer brands is symbolized with a number of Chinese traditions. Its products are free of logos and made-to-order targeting customers from the higher class. Simplicity, nature, laylow and gorgeous silence are all key words describing this luxury brand with Chinese traditions and culture.