Case analysis: masculinity and femininity

By | April 14, 2014

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According to Hofstede’s the five dimensions of culture, masculinity and femininity refer to the value placed on the male or female values in traditional. In “masculine” cultures, people look more competitive, assertive, ambitious, and enjoy in accumulating of wealth and possessions. In contrast, in “feminine” cultures, people prefer to focus on the relationships and quality of life (Hofstede, 2001).

In this case, it is not hard to find out that the attitude on the work shown by the local contractor is not good. According Thomas NG the local contractor is lazy, and not following the schedule, in other word he or she has little competitiveness awareness and ambition on the work, although he or she has the workers with good skills. Therefore, this local constructor belongs to feminine culture.

But for the owner of the company (the author), he presented both masculine and femininity role in managing his contractor problems. On one hand, he has a professional and serious attitude on the work, that’s why he was worried about the finishing according to the schedule which to some extent is decided by the nature of the construction work to finish the project according to the contract. At this point, the owner of company shows a masculine role. However, when he managed the local constructor in term of dispute, he “had to literally beg him to continue and finish work with inducement of a price increase”. It is obvious that when the owner acted as a manager, he was managing in a more emotional way which appears to fit more the role of femininity in his management style. Another evidence of the femininity is that even after being in cooperation with a Indonesian sub-contractor rather than a local one which lasts to present, the owner of the company still want to hire local workers provided that they open their eyes and show positive working attitude even hiring them will be more expensive. In conclusion, with my opinion, the owner of company tried the both masculine and femininity role when he managing his contractor problems.