Business profile of MG International (美即)

“MG (美即)” is a leading Chinese cosmetic brand focusing on lower end women mask (speaking from price perspective). Founded by She Yu Yuan in 2003 in Guangzhou, with emphasis on marketing efforts the company expanded rapidly in mainland of China and went listed in Hong Kong in September, 2010.

On August 15, 2013, MG International signed an agreement with L’Oreal, which spent HK $ 6.538 billion (about 5.15 billion yuan) to acquire all the issued shares of MG. Industrial analysis believed that L’Oreal paid a high price for a lower end mask brand to target at the booming cosmetic market in China. And obviously, it is still too early to judge whether this acquisition would be a success.

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